Vatra 2022
Water is our most powerful resource yet it is vastly taken fore granted. So to refresh Vatra in the market, we developed a 360 campaign with the underlying theme of appreciation.
To carry this campaign, we used beloved influencers, Esther, Pompi and Chef 187. Their presence throughout this campaign further drove home the appreciation of Zambia element.
Giraffe Creatives produced eye-catching content to compliment Vatra mineral water
For Esther, Pompi, and Chef 187, we scripted videos to bring out each of their personalities and talents to show how Vatra is part of their everyday lives while also carrying subtle nods to the importance of water.
Alongside each video, we produced high-quality static image designs and GIFs for social media purposes.
Client: Vatra 2022
Work Undertaken: Digital marketing, Production, Design & Content
