260 Brands is a local company that manufactures and distributes high-quality plant-based products within the region. The company works with local farmers in Zambia to help promote the local economy with a focus on healthy, non-GMO foods for their African market.
Having formed a good relationship with Giraffe from previous work, 260 Brands approached our team with the need to push both brand and product awareness in Zambia.
Our digital marketing team put together a strategy to help the company’s positioning in the industry through effective communication about the 260 product range and the brand’s mission to provide healthy and nutritious food options to the Zambian public at an affordable price.
By executing multiple campaigns for the brand including competitions, CSR, and informative online content we were able to establish the brand as a healthy brand for consumers and help them exceed the end-of-year sales targets.
Client: 260 Brands
Work Undertaken: Digital Marketing, Production, Design & Content