JSI/USAID - Kloripure
JSI is a public health organization focused on strengthening the health services and systems in Zambia in partnership with the Government of Zambia.
In collaboration with USAID and Pharmanova, JSI produced Klori-Pure to help every Zambian have access to high-quality clean water.
Klori-Pure is a water purification product allowing people access to clean drinking water by using Klori-Pure to purify their water.
Before JSI came to Giraffe, Klori-Pure had very little visibility in the market and our team devised a comprehensive marketing strategy to increase product awareness, change attitudes towards the product and make it the preferred water purification choice.
As the target audience are low-income earners, a large part of the campaign took place offline through activations at points of sale where customers can try the product, wall murals to increase brand awareness, and radio advertising on the most popular radio channels to further the campaign reach.
Our team launched the brand online to help spread awareness about the product and encourage people to use Klori-Pure daily with informative and appealing content.
With a successful campaign, our team was able to help boost product sales and enhance the brand awareness of Klori-Pure within the Zambian market.
Client: JSI/USAID – Kloripure
Work Undertaken: Digital Marketing, Design & Content