AMG Steel & Concrete Construction
AMG Steel & Concrete Construction offers end-to-end construction solutions, ranging from multipurpose steel structures such as pre-engineered buildings, prefabricated units and concrete constructions.
AMG came to Giraffe Creatives looking for a comprehensive digital marketing solution, including a new website and social media content and management to grow their brand awareness online.
Giraffe undertook the design and optimisation of AMG’s website. The primary goal of this project was to showcase AMG’s projects and capabilities while driving customer leads to its sales team.
For AMG’s social media Giraffe developed a comprehensive strategy to promote AMG’s capabilities in the construction industry. We achieved this with eye-catching designs that incorporated project schematics, pre-visualisation renders and photography of completed projects, while our community management team has worked to convert interest in AMG’s social media to sales leads for AMG.
Giraffes work on the AMG’s website and social media has pushed AMG to the forefront of the construction industry in the Zambian digital space, growing its Facebook following from 0 in 2020 to 25,981 followers in 2021, while accumulating 35,886 likes on the page.
Client: AMG Steel & Concrete Construction
Work Undertaken: Digital Marketing, Design & Content