Bigtree Cornflakes

BigTree Cornflakes launched on the market in November 2022 as a new product under BigTree Brands, but also as the first locally produced cereal brand, adding a new milestone under BigTree’s belt.

The idea behind the product was to reduce the reliance on imported products while providing Zambians with an affordable, high quality, wholly Zambian product.

Giraffe was tasked with producing a memorable TVC that supported the launch activities planned by the BigTree team and to manage the brand’s digital marketing presence on Facebook.

Starting from scratch, our digital team built up the page from zero followers to over 26K followers to date.

Our TV commercial successfully aired on all social media platforms and on selected TV channels, where it had a big impact and worked hand-in-hand with other brand activities to leave a lasting impression on the Zambian audience

Client: Bigtree Cornflakes

Work Undertaken: Production, Photography, Digital Marketing, Design & Content