Boom "Confidence" Campaign
One thing we love about our work at Giraffe Creatives is the freedom we have to deliver a message for our clients. Our relationship with TradeKings has given us many opportunities to take their brands and elevate their marketing communication through unique and expressive concepts.
With a well-known brand like BOOM, we had the freedom to be as creative as possible and convey an inspiring and meaningful message through the brand advert we produced for them.
Knowing that BOOM is a loved detergent brand by many Zambians we wanted to reflect and represent the everyday Zambian, the hard workers who are the backbone of our society.
Our team developed a campaign around the theme of “confidence” in order to inspire Zambians to show off their confidence through their clothes, communicating the message that using BOOM on your clothes gives you confidence, no matter what you wear.
We celebrated Zambian fashion and style through showing each character in extravagant outfits tailored from traditional chitenge prints, in common and everyday locations to signify that no matter where you come from or what you wear, have the confidence to be true to yourself with BOOM.
Client: Trade Kings
Work Undertaken: Production, Design & Content, Digital Marketing