D'Lite Baby Cereal
D’lite cereal is a product manufactured by BigTree Brands, catered to kids and adults.
Bigtree came to the Giraffe with a need for a product awareness campaign. The company wanted to reintroduce the brand into the market with the new packaging and remind parents how their product is a necessity for their children to grow up healthy.
Giraffe decided to create a song dedicated to mothers across the country to carry the message as the video launch was going to coincide with Mother’s Day. The song lyrics show the dedication and sacrifice given by mothers to achieve the best for their children.
The video showed the different age ranges of children who can consume the product, also showing them alongside their future potential as grown adults. This was to show that with the right care and upbringing, children can achieve great things as adults.
The advert was repurposed for online and print purposes as well.
Work Undertaken: Production, Design