In order to refresh Fruiticana as the drink of the summer, Giraffe came up with a playful and youthful 360 campaign.
This bright campaign used the brand ambassador, Natasha Chansa to further its reach to the young demographic. Her talent, style and personality complimented the brand and elevated this campaign.
The brand strategy was successful and as a result, Fruiticana became Zambia’s preferred fruit beverage of the summer.
Work Undertaken: Digital marketing, Production, Design & Content