Bigtree - Fruiticana
Fruiticana is a locally produced juice beverage manufactured and distributed by Bigtree.
For the launch of this new product on the market, Bigtree came to Giraffe looking for a launch advert that would reflect the fun packaging and high quality flavors of Fruiticana.
Our team developed a concept to combine the Fruiticana song with visuals showing people from all walks of life, in various situations, consuming and enjoying the juice.
The slogan “Find your fruity side” was meant to convey the message that Fruiticana gives you the energy to find the fun in your life no matter where you are.
The video was a huge success with over 90,000 views online alone.
The production was repurposed for radio, online and print purposes to widen the campaign reach.
Client: TradeKings
Work Undertaken: Production, Design
