After a successful brand advert execution, Professional Insurance returned to Giraffe in need of a 360 marketing plan and our team was ready to serve their marketing needs.
To establish PICZ as the market leader we developed an annual campaign that was to run on social media, TV, radio, and OOH advertising for maximum reach. The theme we developed for this was “Be sure, insure” to urge new insurance buyers and hesitant Zambians to buy the insurance and to ensure top-of-the-mind awareness of the brand.
We were also tasked with raising awareness of PICZ’s online services, a new way for clients to purchase various insurance policies.
To do this, we developed a concept in which a human character became the ‘face’ of PICZ, communicating the message about their new online services and their insurance product range. The character we developed had a trustworthy yet approachable demeanor to help humanize the brand for the audience.
To strengthen the campaign our team filmed real client testimonials from different industries to show how PICZ is a trustworthy and dependable insurance company.
Work Undertaken: Digital Marketing, Production, Design & Content