UniFi Testimonial Videos
UniFi is a financial institution that provides affordable personal financial services in South Africa and Zambia.
Having executed a brand awareness and services campaign in the last two years, Unity Finance approached Giraffe to produce content to raise awareness about their rebrand from Unity Finance to now Unifi. The aim of the content was to reassure people that Unifi is still the same trusted brand they knew as Unity Finance, offering the same great services.
Using real testimonials from Unifi clients our team produced three videos showing the stories of each client and how Unifi helped them achieve much more in their lives, while still highlighting the rebrand from Unity Finance to Unifi at the end of each video.
The full stories of each client were written up for the online website, while stills from each shoot were designed for OOH and online purposes.
The Giraffe team also undertook motion graphics, design, and content work to introduce the Unifi services such as mobile USSD application through short product services videos explaining how these services work.
Work Undertaken: Production, Design, and Content