Kachema Meat Suppliers
Kachema Meat Suppliers is a meat processing and supply company in Zambia, with a wide range of products from pork, beef, lamb, goat and chicken.
With their business expanding, the company needed more than just a website and teamed up with Giraffe to launch a 360 marketing campaign.
Our team created a strategy to include online marketing through social media platforms and a re-haul of the Kachema website, along with radio, TV and static print content to compliment the campaign.
Part of our strategy included designing the rebrand of Kachema outlets and partnered stores to maintain a consistent brand image.
Our team developed the campaign slogan “From our family to yours”, to remind Zambian consumers that Kachema is a local meat supplier, working with local farmers to provide high-quality meat for their customers.
The campaign was created to focus on the long term presence of Kachema in the country and their long term commitment to quality, through testimonials from clients, farmers and Kachema butchers.
We successfully launched the campaign, with a strong online presence on social media platforms, a new detailed website and new, consistent branding for Kachema butcheries, partnering stores and product packaging.
Client: Kachema Meat Suppliers
Work Undertaken: Digital Marketing, Production, Design & Content