Vatra Influencer Campaign
After a successful launch campaign, a need for a social media influencer campaign was raised to further push Vatra as the market leader in Zambia for bottled water.
To complement the existing campaign, we used well-known artists in Zambia to act as brand ambassadors for the product, using their influence and reach to give Vatra the essence of a lifestyle brand through social media platforms.
Giraffe Creatives produced unique content to compliment Vatra mineral water and the selected artists, showing how Vatra adds more to their lives while highlighting their talents in these videos.
For Mwaka, Pompi, and Tivo & Salma, we scripted videos to bring out each of their personalities and talents to show how Vatra is part of their everyday lives while also giving the audience an insight into their lives as celebrities.
Alongside each video, we produced high-quality static image designs and GIFs for social media purposes.
Client: BigTree Beverages
Work Undertaken: Production, Design & Content