TradeKings - Wildcat: Hervé Renard
Wildcat is an energy drink made and sold in Zambia by TradeKings Group.
Tradekings wanted to launch the product into the market at a time when football was very popular amongst Zambians, with the national team having won the African Cup of Nations.
The Giraffe team developed a concept involving the manager of the Zambian national football team, Herve Renard, giving a motivational voice over about his commitment to succeeding.
He was seen as an icon in the country, having led the national team to AFCON victory for the first time in Zambian history and he was looked up to by many Zambians, young and old.
The phrase spoken by Mr Renard, “the sky is the limit”, became the main focus of this campaign and was translated into print and radio content as well.
The video was big success as it struck a chord with the Zambian people, reminding them of the commitment and hard work put in by Herve Renard and his team to win the finals, and became a metaphor for what they could achieve with the Wildcat energy drink.
Client: TradeKings – Wildcat
Work Undertaken: Production, Design