Professional insurance is one of the largest insurance companies in Zambia, with a wide range of affordable insurance services available.
They approached Giraffe with the hopes of improving their brand image as they noted insurance companies are regularly painted in a negative light.
The Giraffe team created a concept around the theme ‘Smile’, using it as a word to put people at ease and reignite the trust in Professional Insurance and we translated this into a brand advert showing different scenarios that are made easier by having insurance.
The voice over accompanying the video reminded people to smile and know that they are in safe hands when they insure with Professional Insurance.
The brand advert was repurposed for print, radio and online purposes to further widen the campaign reach.
Client: Professional Insurance
Work Undertaken: Production, Design