Pembe is a local milling company that is well-known in the industry for manufacturing products such as animal feed, flour and cooking oil.
The company was looking to boost their brand awareness through a 360 campaign and came to Giraffe for a solution.
The team introduced the brand online through social media, engaging with consumers on Facebook to improve the brand reach with eye catching visuals and posts encouraging responses from the audience.
The content promoted brand and product awareness but also showed consumers how they could use each product in a variety of ways.
The online launch was a success and our team grew the page following from scratch to over 60,000 followers in just 6 months.
To complement the digital marketing efforts and reach a wider audience on different platforms, Giraffe was also tasked with developing a concept for a brand advert.
The brand advert was intended to highlight the local raw materials used to produce all of Pembe’s products and show how this confirms the quality of their products.
The Giraffe team decided on a touching and moving script that gives appreciation to farmers all across the nation through a poem on the hard work that a farmer puts into their job every day. The video was well received, amassing over 70,000 views online.
Client: Pembe Zambia
Work Undertaken: Digital Marketing, Production, Design and Content