Liquid Telecom is one of the leading internet providers and telecommunications companies in Zambia.
The company approached Giraffe, wanting a brand advert that could represent Liquid Telecom and its values.
The Giraffe team came up with the concept of “Connections” and how strong connections have the potential to build futures. Using this theme, we devised a moving script in the form of a message from a successful son to his father who taught him the values of these “connections”.
The brand advert was a success, with the CEO of the company describing it as the perfect video to completely explain who Liquid Telecom is and what they do.
The concept was also translated into print and radio adverts
Client: Liquid Telecom
Work Undertaken: Production, Design