Unity Finance
Unity Finance is a financial institution that provides affordable personal financial services in South Africa and Zambia.
The company approached Giraffe with a brand awareness campaign in mind. They wanted to spread the word about their services and also highlight the speed of their services.
The Giraffe team came up with the concept of choices and the impact of making the right choice.
The video was very successful and the company came back to Giraffe the following year asking the team to develop another campaign around the launch of their mobile USSD application through a brand advert.
This time, our team focused on why Unity Finance does the work it does, showing how they want the best for their clients through the voice over that accompanied the video.
The visuals carried three stories that started with hardships but ended in happiness thanks to Unity Finance’s services, with each story highlighting a common reason why people come to Unity Finance for financial help in Zambia and the ease in which they can do this with Unity Finance through the USSD application.
The Giraffe team also undertook design and content work to introduce the Unity Finance services such as mobile USSD application through short product services videos explaining how the these services work.
All the work produced was repurposed for print and radio purposes to reach as wide an audience as possible.
Client: Unity Finance
Work Undertaken: Production, Design
