TradeKings - Aloha
Aloha is a hand washing powder introduced by TradeKings Group.
For the launch of this product, TradeKings came to Giraffe to create a memorable and impactful video that could target their customers.
The Giraffe team developed the idea to show how washing can be fun with Aloha. We produced a song about the quality of the products with the visuals showing a young mum enjoying the washing process with her children because she uses Aloha.
The team designed the set and incorporated bright colours in a way that reflected the product and its packaging, making the video attractive to female viewers.
The campaign was translated into print and radio content as well to widen the reach.
Client: TradeKings
Work Undertaken: Production, Design
