Vatra is a mineral water brand manufactured by BigTree Beverages.
To kick-start the launch of Vatra mineral water in Zambia, BigTree approached Giraffe Creatives to come up with a creative idea that can appeal to the whole nation and drive the launch campaign.
With the challenge of marketing a water product in an already saturated market, the brand needed to stand out from competitors. The Giraffe team used an emotional approach to the campaign by highlighting the product as local and for the local audience.
Using a vibrant song that touches every corner of Zambia, we were able to represent and bring out these diverse communities and celebrate the many cultures and traditions that make Zambia so unique.
The video was a huge success, with over 200,000 views in a short period of time.
The campaign “Vatra. Made for all, Made for life” was translated across other platforms to maximize the reach.
Client: Bigtree Beverages
Work Undertaken: Production, Design